Nowadays, all webmasters and SEO specialists know that search engine optimization and social media marketing are interrelated and have mutually beneficial promotional aspects. SEO serves as the basis of digital marketing, while SMM is designed to gather a targeted audience around a brand. It is worth saying that social media have no direct influence on the website rankings, but that it contributes to the success of a website SEO.
So, when your social signals work for you, this can improve your SEO efforts. This article provides valuable information on how to make your social content more SEO-friendly and benefit from a properly executed social media marketing campaign.
How can social sharing affect my rankings?
Improve visibility
It is a proven statement that social sharing works the same as link building and can influence the visibility of the page. If your content is visible while searching, it can be noticed by various bloggers, journalists, and related niche domain owners who find this content valuable and can link to their sources. As a result, this page will be more likely to rank. Sharing social effects therefore only influences in a case if it increases the visibility of people who generate content and people who are interested in a content topic and who are so valuable that a link is placed to it. As a result, maximizing creator impressions increases the likelihood of getting relevant links from users who support the link chart.
To add value to your site rating, your content needs to go through four phases: social shares, social impressions, creator impressions, and eventually links and listings. You can speed up this process by working together with content creators and opinion leaders. Opinion leaders on social media platforms exaggerate user impressions, while people who create content offer a grade advantage.
Lead to quality backlinks
The number and quality of backlinks that refer to your web source is the essential ranking factor for search engines. Social media platforms serve as a perfect source to get these links for free. You must publish SEO-friendly and relevant content on your social media pages to use them as a platform for luring links. The established marketing campaign for social media works to involve users in tracking your page and interacting with your content (put likes, leave comments and make reposts). The primary goal of SMM is to promote involvement around the content to increase the number of shares and then backlinks. A high quality content and a winning social media marketing campaign ensure more targeted traffic to your site via high quality backlinks.
Improve brand awareness
Social media platforms serve as another digital space where your potential customers can find your brand and get more information about it. Through social media you can build a loyal and warm relationship with your target group and increase your brand awareness. As a result of SEO promotion via social media, users will more easily recognize you in the search results and are more inclined to click on your site. In addition, a brand awareness that you increase via social media channels can bring more biological search traffic to your site.
How SEO my social media account?
You have already learned about the benefits that social media signals provide for optimization and ranking of your site. Now it’s time to discuss some SEO tips that can improve the presence of your social media account.
Optimization of posts and profiles
Social media platforms work in the same way as search engines, and provide the relevant answer to the user’s search based on the most relevant search terms. Therefore, you should ensure that all your posts contain high-volume keywords, have a correct structure, and refer to the topics related to your business. What about profile optimization, you have to act with the same logic by placing targeted keywords in titles, headlines and at the beginning of the text.
Implement the hashtags correctly
On social media platforms, hashtags play the same role as searches on search engines. users to find the content they are looking for. You have to carry out a hashtag research to understand how they work for each media platform and how they can be implemented correctly. Moreover, you must ensure that you know what hashtag means to use it for the right purposes. To use hashtags correctly, you can use the native search box on social platforms.
Announce each content update on your site via social networks
Whenever you publish the new content on your blog or website, tell your targeted audience about it. The perfect way to do this is to create optimized social messages for Facebook, Twitter, Instagram and other social media platforms. It helps you create relevant messages that you can find in native searches and attract more engaged users to your domain.
Implement tagging and mentions on your social media account
To make your post visible on search engines, you need to specify and tag other people in your content. An advantage is that your tags will be notified by these users. Another advantage is that you will be more forced to participate in your message or share it with an audience of people you mentioned in your content. As a result, this gives you more opportunities for driving quality and targeted traffic to your site that will most likely be converted into sales and ranking.
There are other ways to improve your follower’s interaction with your social content. In most cases they relate to the quality of the content. Let’s talk about some of them.
First think of the format of your messages. You must avoid too long and unformatted messages that are overloaded with information. Users prefer to read relevant and precise content of 200-300 words in length, especially on social media platforms.
Secondly, see visual content if users perceive visual information much better than texts. That’s why I recommend that you add multiple images, videos, images, and other visual elements that your followers can use.
Thirdly, you must constantly stimulate reactions and communicate with your audience. Marketers recommend making contests, giveaways and other promotional campaigns that help you build loyal relationships with your audience. In addition, you must actively communicate with your followers in the comments – make conversations about various high-profile subjects, ask questions and encourage answers. Comments serve as a kind of social activity that directly affects signals from user interactions.
And finally, I would like to point out that there are no special SEO secrets for marketing social media. You only need to create pages that people love and read every day for their enjoyment. You have to focus on your followers and offer them a perfect experience. It is your primary key to success.