Facebook Messenger Chatbot
What do bots from Facebook Messenger do? See it this way.
It is just like e-mail marketing, but with Facebook Messenger.
Facebook Messenger bots are a relative newcomer to the marketing scene. That is why it is an exciting time to dive in and learn all about them.
As an early adopter of Facebook Messenger bots you will have a huge advantage as a marketer.
Maybe you have heard of a concept called first-mover’s advantage or FMA.
The idea is:
if you are the first to use a specific tactic or use a certain tactic, you win.
The early adopters of SEO were able to dominate the SERPs and get huge organic search traffic. The early adopters of Facebook groups have built huge followers. The early adopters of Twitter have made huge brands and have grown enormous influence.
The sooner you learn and use a new marketing tactic, the greater the chance that you will benefit from this.
It is the perfect time to use Facebook Messenger bots.
At the moment we are in the phase of Facebook Messenger marketing, where customers do not yet experience things like “banner blindness” (web ads) or “email fatigue” (email marketing).
When you send a prospect a Facebook message, they will click through much sooner than with an e-mail marketing message.
Facebook Messenger has more than 1.3 billion active users. What does this mean? Your customers already use the platform.
This is what you can do with Facebook Messenger bots.
It is simple and brilliant. It is hard to ignore! Moreover, it is new and exciting.
People respond to Facebook Messenger messages in record high numbers. I know for a fact that you can get 88% open rates for your Facebook Messenger bot campaigns.
I have seen the evidence and I am a believer. My colleagues have shared a recent marketing campaign with me that they have implemented with Facebook Messenger.
The statistics convinced me: 88% open rate and 56% clickthrough rate!